
Great NEWS! Novartis is developing a micro-chip implanted pill that when swallowed will act as a tracking device. When the pill is ingested, it will then continually monitoring & inform the patient that they need to take their perscription if not done so on time. I see this as being a great idea for the oral birth control market. This will be done via text message. Also, this would be useful for patients who are reluctant to take their pills because of worrisome side-effects. Tests have proved that compliance went up from 30 to 80 percent in six months. Technology like this has already been taken into effect but not in a micro-sense. Other pharmacutical companies like Phizer have taken up a program in which they call patients to encourage them to take their meds. That sounds pretty annoying.
The only real problem with this concept is that for the older folks, ranging from 70-90, they probably done have cell phones or don't carry it around with them 24/7 like most of the

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